Instagram Stories: Instagram launched the story feature in the year 2016. It is an in-app feature by Instagram that allows users to post stories or videos. These stories or videos disappear within 24 hours. They are fun and engaging to watch.
A vibrant ring surrounds your profile image when you post a Story, alerting your followers that they can tap on it to view what you’ve just posted. Additionally, the top row of your followers’ home screens is expanded to include your profile image with the vibrant ring around it, making it the first thing they see.
Instagram stories are the best ways to interact with your followers and target customers and keep them updated. Unlike your stagnant feed, Instagram stories remain only for 24 hours on your profile. This helps you to add freshness to your feed every day.
However, Instagram Stories are considered to be a feature with very less potential.
Therefore, in this blog, we are going to discuss the story techniques that you can use to market your product or service.
Instagram Story Ideas
While Instagram Story might sound very interesting, it is also a great task to post every day something on your stories. Therefore here are some ideas that you can consider while working on Instagram Stories.
- Answer questions that are frequently asked questions about your business.
- Show the behind scenes of your business.
- Have a meet-up with your team on Instagram stories.
Now that you have a brief idea of what to post on IG Stories, let’s see how you can use this feature to market your business.
How To Use Instagram Story For Your Business
There are so many ways in which you can use Instagram Stories for your business. Some of the best ways to use this feature are given below.
Use Stickers To Engage With Your Followers
Unlike other platforms, Instagram provides you with many stickers that help you to interact with your Story viewers. This includes, ‘Ask Me A Question’, ‘Poll’, ‘Countdown’ etc. these stickers will help you to break the ice with your existing and target followers.
While personalizing your stories can help you grab the attention of your Instagram followers, not every Story with stickers is interactive.
To make your IG Stories interactive, you need to make your Story viewers connect with your Stories.
Embed Instagram Stories On Your Website
If you are a business owner or a creator and have a website, the next right thing is to embed your Instagram Stories on website. This creates a seamless bridge between your Instagram and website. This also helps you add some originality and freshness to your website.
You can complete the entire process in just a couple of minutes using a social media aggregator tool. These tools help you to customize the Instagram widget.
For example, you can also change the layout and template of the widget. This will make your website even more eye-pleasing. Apart from that these tools also provide you with the analytics feature that helps you to analyze the engagement on your Story widget.
Use Hashtags, Mentions, And Location On Your Stories
Another great way to use IG stories for your business is to add hashtags, locations, and mentions. Adding a location in your Stories helps your target audience find you easily and find new customers easily. When you use the Location sticker on IG, your post will show up when users search for the tagged location. You will also show up in location-based stories on the explore page of the platform.
Similarly, when you use the Mention feature of the platform, it helps you reach the maximum audience.
Add Your IG Stories To Highlights
Since its release, Instagram Stories has become an integral part of our daily lives.
Occasionally, you might use Instagram Stories to share more significant information about your company, its goods, or its services. Instead of expiring after 24 hours, you can store these incredible IG Stories permanently and use the highlight tool on Instagram to show them out
Stories Highlights are displayed on your profile below your bio in a new area. To add Highlights on your Instagram platform, tap the “New” circle at the far left to add a highlight. You can then pick any tales from your collection, choose a cover, and give your highlight a name.
When you’re done, your highlight will be shown on your profile as a circle that, when clicked, plays a standalone narrative. You can have as many highlights as you’d like, and they all stay on your profile until you decide to delete them. Simply press and hold a highlight on your profile to edit or delete it.
Wrapping It Up
You can create an amazing online presence using Instagram stories widget. Utilize Instagram’s algorithm updates as a chance to make deeper connections with your existing and current followers, produce top-notch content, and fine-tune your Instagram Stories strategy.
You can beat the Instagram algorithm only by experimenting with all the newest features in Instagram Stories, this will also put you one step ahead of the competition.