Guest Posting: Whether you are just starting out or have been blogging for a while, you probably know that it can be tough to get subscribers and readers.Β
In order to grow your blog and increase engagement, you need a solid strategy. After all, to get people coming back time and time again, you need something different than just another blog posting.
Thatβs why there are so many bloggers who offer guest post opportunities in exchange for exposure.
Even if you donβt have the time or resources to create content on your own, this is still the best way to get exposure for your blog.
There are many companies and individuals who would love to feature your writing on their site in exchange for a link back to yours.
And, with most of these companies offering guest posting services as part of their compensation packages, itβs easy as pie! You will also see other blogs mention them as βmust-readsβ which can help bring in new readers too!
We discovered these five types of guest post opportunities after doing our research and interviewing several writers who already signed up with them. So without further ado, check out our top 5 list below!
Company Blog
A company blog can be an excellent guest post opportunity to use to promote your brand, product, and/or service.
Since these blogs are often created by the companyβs marketing team, they will likely feature content related to the companyβs industry and customers. If you are a nutritionist, for example, you might be able to pitch a post about how to fight acne. If you are interested in writing for a company blog, our writers recommend reaching out to the companyβs head of marketing or PR department.
These individuals will likely have a spreadsheet of pitches and pitches are usually the first step.
However, you should also reach out to the companyβs marketing team on social media to see if anyone there will be able to connect you with a head of marketing.
Editorial Outreach
With so many content-hungry publications out there, there is obviously a demand for good content.
However, finding these publications can be difficult. Thatβs where editorial outreach comes into play. An editorial outreach is when a publication reaches out to bloggers with guest post opportunities.
Hereβs how it works. A publication will send the following email to a list they have assembled with previous contributors: βHello [name], Weβre looking to build our editorial calendar and would love to chat with you about contributing to our blog.
Weβre especially interested in learning more about your unique perspective in the subject matter. Would you be available to talk soon?
Best, [publisherβs name].β Once a blogger receives this email, they should respond by saying the following.
In particular, Iβm interested in learning more about your unique perspective in the subject matter.
I can be reached at [your email].β After that, the publisher will likely ask the blogger for a brief introduction about themselves and their blog.
Once that is done, the publisher and blogger will go back and forth on a pitch.
Published Blog (Copy and Paste)
Before you start writing original posts, you can also try finding published blog posts that are relevant to your niche. A published blog post is a post that has been published and archived on a blogβs internet.
Usually, you can find these blogs in an easy-to-use search engine, such as Google. Once you find a blog that publishes, you can now try to find published posts that are relevant to your niche.
To do this, you can use Googleβs Blog Search and enter your niche as the key word.
Native Article Writing
A new trend that many publishers are implementing is asking bloggers to create native articles. Native articles are like traditional guest posts but the blogger gets to create their own original content.
Native articles are becoming popular because they allow bloggers to easily create their own content instead of copying and pasting someone elseβs post.
This gives them the chance to show their creativity, which is a rare opportunity for guest post writers.
Benefits of a Guest Post
– Exposure – Guest posts are a great way to boost your online presence. This is especially true when you are featured on the homepage of a highly influential publication.
– Backlink – Guest posts are a great way to build backlinks. This is because when you write for other websites, you will usually get a link back to your page. –
Credibility – As mentioned above, guest posts are a great way to boost your online presence.
However, you should keep in mind that you will have to put in a lot of work. That is why we also recommend that you sign up with one of these guest posting packages.
– Checklist – Last, but most certainly not least, guest posts are a great way to create a checklist. This means that the next time you are building your blog and content strategy, you will already have a list of publications that you can contact.
Edge of Expectation
As you can see, there are many types of guest posts that you can do.
It is important to know which type of guest post is right for you as there are many benefits that come with each type.
From exposure to backlinks, there are many benefits of guest posting.
That being said, we recommend that you take this opportunity to the fullest. With that being said, here is a list of things that you can do to get the most out of your guest posts.
– Research – Before you even think about sending out a guest post request, you should research the publication that you are pitching. This way, you will have a better idea of what their content style and tone is like.
– Pitch – Once you have an idea of the publication that you want to pitch to, you should then pitch them.
This will be the first step to getting accepted. – Edit – When you are pitching a guest post, you will have to edit your post before you are able to send it out. Otherwise, you will look amateurish and unprofessional.
– Sign up – Another thing that you can do to get the most out of your guest posts is by signing up for guest posting platforms.
This way, you will be able to find and pitch many different publications.
Conclusion
If you are looking for ways to boost your online presence and build backlinks, then you should consider guest posting.
This can be a great way to boost your traffic and earn some extra income. With that being said, you should take advantage of these five types of guest posts to help you get started.